Your Website is all about the Customer
Whether you like it or not, your website's primary focus should not be about your business. It has to be about the experience the customer has on the site.
When somebody visits your website, they decide within seconds whether they like your business or not. If your website doesn't load fast and look stunning they will usually just click out without even bothering to look at all your awesome products and services.
If they like what they see, then they will browse around the site. If doing that is difficult or not intuitive, then they will also leave.
Let's face it we are all like that - we have become used to things working properly and being easy. If you don't deliver this experience to your customer, they will simply leave and head off to whichever of your competitors who does.
The pressure to deliver this awesome experience to your customer can feel quite overwhelming, but the solution is actually a simple 3 step process:
Ensure the website creates a good first impression. It must load fast and look attractive. With home pages a less is more approach to the design is always better than a cluttered busy look. You don't want to overwhelm the customer and give the impression that using your website is going to be difficult.
Ensure the menu system is logical and intuitive. You may know your website like the back of your hand and can find anything very quickly, but can your customer? If your customer can't get to what they are looking for within 2 clicks they will leave.
Ask your customers what they want from your website. Make sure links to these features, and your best selling products are featured prominently on the home page so that they are easy to find.
Let Us Take Care of These Steps For You
How We Sort Step 1 For You
All our websites are built on a content management system that focuses on making the website attractive and easy to use.
When you give us the go ahead we design a look for your website that is not only unique to your business, but is designed to focus the visitor's attention on your core products and services.
For example if you are selling shoes, then we design a gallery style layout for your website. We ensure the shoes are the star of the show so that they look great on the site and are easy to find.
If you are selling services then the layout will be different to the shoe store. You will need a layout that gets the user to the correct service within one click.
Your website look will be designed by graphic designers who have over 20 years experience in the industry so you can rest assured that the first impressions of your website will be awesome.
The backbone of our web software is industry leading and streamlined to make you site load in a flash, especially when used on our Cloud Hosting service.
How We Sort Step 2 For You
Our content management system allows us, and you, to arrange and re-arrange the layout of the menu using a simple drag and drop interface. This ensures that everything on your website is easy to find and within easy reach of the customer. Adding a new product or even product range? No problem, the menu updates itself automatically!
How We Sort Step 3 For You
We design your home page using using drag and drop content blocks so you can quickly and easily add, edit, move or remove any of the blocks at any time. This means that if you see XYZ product is hot at the moment you can prominently feature it on your home page (or any other page for that matter) within seconds.
So not only is your website exactly what your customers want, we make it easy for you to give them what they want. The end result will be seen on your bottom line.